Wendy Murdoch created the SURE FOOT Equine Stability Program in May 2012. A simple experiment, timed for 15 seconds has changed her life from that of a full time riding instructor and an International Clinician to developing, teaching, training horse owners and other Equine Professionals how to make horses happy with SURE FOOT.

Wendy holds a Masters Degree in Equine Reproductive Physiology. Her training in the scientific method keeps her looking for answers into why and how SURE FOOT can make such profound changes in horses in minutes. Her company, The Murdoch Method, LLC developed horse durable SURE FOOT pads that would stand up the weight and demands of the horse's hoof. Together with her partner, Bradley Schneider, an engineer, they have created the SURE FOOT Equine Products. Together they continue to explore and expand ways to take the benefits of SURE FOOT Equine Pads into other venues. Stay tuned for more exciting developments!

Wendy introduced the SURE FOOT Equine Stability Program to the USA at Equine Affaire, MA in 2014. In 2015 she presented at Equitana, Essen Germany where the SURE FOOT Equine Program was nominated for an Innovation Award. Returning to Equitana in 2017 the SURE FOOT Equine Pads were also nominated for the Innovation Award and again in 2019 for the Comfort X-Ray Block. The Innovation Award is a prestigious nomination that showcases new products to the European market.

In 2019 SURE FOOT Equine Pads were nominated for Product of the Year in The Netherlands and came in 3rd place!


As awareness grows more and more equine professionals, veterinarians, and horse owners are recognizing the value of Wendy's creation.